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How To Write Profitable Classified Ads

If your business is to succeed, then you must acquire the expertise of writing classified ads that sell your product or services. So what makes a classified ad good or bad?

• it must appeal to the reader.

• it must have the least possible number of words

• it must produce the desired results whether inquiries or sales.

Grabbing the reader's attention is your first objective. You must assume the reader is "scanning" the page on which your ad appears in the company of two or three hundred classified ads.

There has to be something about your ad that causes him to stop scanning and look at yours! So, the first two or three words of your ad are of the utmost importance and deserve your careful consideration.

Most surveys show that words or phrases that quickly involve the reader tend to be the best attention-grabbers. Words such as: FREE... WIN... MAKE BIG MONEY... Whatever words you use as attention-grabbers to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers of the other ads.

Your ad must quickly go on to promise or state further benefits to the reader.

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